Advance Care Planning Australia identified one of the challenges in ‘content for events’ as determining what type of content will aid in attracting an audience. The event industry is evolving quickly, and there is a race to offer content that will appeal to a rising audience.
“A virtual event or video presentation can be significantly more convenient than a face-to-face demonstration or conference. Anyone can attend a virtual event without having to travel or book a hotel room, making it much easier and more cost-effective,” says digital virtual events expert Shaun Stephens at Loghic Connect.
Here are some strategies for virtual presentations.
1. Practise Your Video In Advance
Live-transmitted video productions do not have to be shot and streamed in real-time. Use this to your advantage by planning ahead of time by producing intriguing segments, making visuals, editing things together, and developing material to complement your video. It’s far easier to achieve professional-looking results while avoiding the inevitable issues of a live shot if you pre-record your video and broadcast it at a predetermined time.
2. Consider It a Permanent Piece Of Content
Many brands make the mistake of live-streaming a video and not providing a way to watch it later. Many reporters and viewers may have conflicting schedules during live streams. Also, it may be in a time zone that makes live viewing difficult. Furthermore, more people may be interested in watching your video after hearing about it in the news or on social media. Make your video available for on-demand viewing to increase your viewership significantly.
3. Consider Other Factors Beyond The Video
You’ll need a lot of extra materials to back up the content in your film, like press releases, product data, and photographs for reporters. However, accessibility and ease of use must also be considered.
4. Capture Interest
This may seem obvious, but it is often overlooked when there are many other factors to consider. Yes, your video must reflect your brand messaging, provide a virtual product presentation, or share your thoughts on a fascinating topic… but it’s also critical that it doesn’t fall flat by failing to engage viewers. After you’ve created an outline for your video, it’s essential to answer a difficult question: Will your presentation stand out from the crowd?
5. Let’s Get Right To The Point
One significant advantage of including bios and headshots on your video landing page is that your viewers can jump into the conversation. You can jump immediately into your topical discussion by including bios on the video landing page. Another primary goal for your practice run should be to keep the dialogue going.
Craft Stunning Visual Content with Screech Productions for Photos and Videos
With the exponential rise in virtual events, photographs and video are more vital than ever, but happily, generating professional-quality videos has become easier with the assistance of professionals.
Screech Productions is dedicated to elevating your brand to the pinnacle of premium video entertainment. Years of experience and a commitment to generating daring and unique solutions have enabled us to create high-quality film and video content.
Contact David Grosmann at + 61 408 380 984 to discuss how we can help you create stunning visual content for virtual events and beyond. Let us work together to ensure your event will be remembered as a success!