Video is a great way to connect with your audience and is more popular than ever. With the rise of social media platforms like Facebook, Instagram, YouTube, and Twitter, there’s no better time than now to start using video on your social media platforms.
“Video can tell stories, educate people, and reach a wider audience than ever. And it’s not just for big companies anymore—video is available to anyone with a phone or computer.” says multimedia expert Flynn Lawson from Youtube to Mp3 (AU).
If you’re not already making videos for your social media, here are some reasons you should consider.
1. Videos Are Easier To Digest Than Text-based Content
Getting your audience to read through a vast amount of text can be challenging—and that’s why videos are so powerful! Videos allow you to communicate the same message in a much more digestible way.
They’re also more memorable than text-based content, so people will be more likely to take action after watching one of your videos than they would after reading an article or blog post about the same topic.
2. People Love Watching Video On Social Media
There’s no denying that people love watching videos on social media. According to Cisco Report, by 2022, video streaming will account for 82 per cent of global internet traffic.
That just proves how people spend their time watching videos, which means there are tons of opportunities for you to get in front of them with your content!
3. Videos Get More Engagement
According to Sprout Social, Facebook Watch attracts upward of 1.2 billion monthly users. And when you think about it, this makes sense.
People are just more likely to watch a video than read a post. So videos are the way to go if you want people to notice your content.
4. Showcase Your Personality And Brand
If you’re on an online business, video is a compelling way to showcase your personality and brand. You can show your audience what it’s like to work with you or what motivates you to keep going.
Video is also easy to make yourself more relatable and memorable, which is excellent for building trust with your customers.
5. Videos Are Easier To Share On Social Media
Videos are becoming increasingly popular on social media; you can even share them anywhere!
Thanks to the feature of social media, you can share them directly on other social media platforms, copy the link, and embed it on other sites and emails. With this more accessible sharing, your videos can get anywhere!
6. It Lasts for a Long Time
Videos are more likely to have a long life span as they get more views and interactions. Even if it was posted long ago, if people interacted with it, it can resurface in other peoples’ feeds and get more exchanges that will make it stay longer.
For example, the videos on Tiktok can resurface to one’s feed even if it was posted long ago, as long as it fits the algorithm of the user and receives recent engagements.
Harness The Growing Popularity Of Videos
Videos are becoming more and more popular on social media. It’s because of their ability to grab viewers’ attention and engage them in the content. You can use videos to promote products and services or share information with the world.
Screech has a team of passionate and talented professionals to listen and help you produce content with the message you want to deliver to your audience.
Contact us today to learn more about our services.
