Aside from being a visual, rich medium, there are many benefits to incorporating online video marketing into your overall digital strategy.
The numbers tell a highly compelling story.
Video marketing is one of the newest tools that you should add to your overall promotion and marketing toolbox. You may have some doubts still. Is it worth it to consider using videos to promote your business? Does your company have enough resources to make and use video content as part of your marketing?
Yes, is the simple answer. It is worth it. Not just because everyone else is using it but because the video is among the most profitable and versatile digital marketing tools around.
According to statistics, 91% of all video marketers believe video is a critical component of their marketing strategies. (Source: Wyzowl)
The following are 5 reasons why you need to start using video marketing right away:
1. Video Increases Sales and Conversions
First of all, videos can help you make a lot of money. When a product video is added to your landing page, your conversions can be increased by as much as 80%. The team at Screech has ensured that video works well no matter which category it is deployed in.
Also, videos can directly lead to sales. According to studies, 74% of users who watch an explainer video on a product, buy it subsequently. So start to create exciting product videos today!
When you stop and think about it, it isn’t surprising that videos are so effective. Vision, after all, is the most dominant sense that we have. A majority of information is visual that gets transmitted to our brains. So if pictures are already able to massively boost engagement, just think how much moving pictures can help your business.
2. Video Provides Excellent ROI
What is even more exciting is that 83% of businesses state that video offers a good return on investment. Although video production is not the cheapest or easiest task yet, it still offers a big pay off. Also, online video editing tools are becoming more affordable and constantly improving. Your smartphone can already make some fairly decent videos.
Another good thing is your videos don’t need to be perfect. The content is what matters. The most recent research shows users are mainly turned off by videos that do not clearly explain the service or product enough. Poor design and low quality are not as important. So like pizza, video is still pretty good when it’s bad!
3. Accumulate Shares
Small Business Trends reports that social video gains 1,200% more shares compared to images and text combined.
If video content is created by your band that is enjoyed by your audience, HubSpot reports that 83% of consumers state they will consider starting the videos with their friends.
4. Mobile Users Find Video Appealing
Mobile and video go together. 90% of consumers view videos on their mobile devices. According to YouTube, every year the consumption of mobile video increases by 100%. Since individuals like watching videos while on the go, and as the number of users of smartphones continues to grow, your video audience will also continue to grow larger.
Karina Wolfin, a smartphone expert from Direct Appliance Rentals says, “As mobile video continues to grow, brands must be sensitive to the experiences that people have while using their smartphones. For instance, give people better options in the video content that is available to them.”
5. Higher Ranks in Search
Video also can help to improve the rankings of your website in the SERPs (search engine results). How long visitors spend on your web page after they arrive from a search on Google can significantly impact how high your website appears in the search results. Referred to as dwell time, Backlinko reports it is a critical Google ranking factor.
Video is a highly effective way to increase this metric. According to HubSpot, 80% of marketers state that video has improved dwell time on their websites.
You don’t need to simply take their word for this. According to information from Mist Media, the average user of the internet spends 88% more time on websites containing video. Also, according to HighIQ, on average, websites with videos have a dwell time that is two minutes longer compared with the sites that do not.
Conclusion
Video marketing has become increasingly widespread and more affordable. Its growth is partly due to technological advances and because spreading it across the world is easy. Creating marketing videos to use for your business requires you to be creative and be knowledgeable about human psychology. These components help make it possible to make advertising miracles at an affordable cost.
On average, videography services cost about $70 per hour. However, prices can vary depending on such factors as the type of equipment that is used and the videographer’s skill level. In general, the rates for videography range from $50 per hour up to $100 per hour.
Creative, emotionally charged video marketing can be spread across the Internet in just a few days, and get millions of views in the process. That is the entire point of video marketing after all, that just the creative survive!
Wanting to create high-quality video content?
What about aerial production, web design+maintenance?
It’s easy with the help of passionate experts from Screech!
We listen. We understand. We make it happen!
