An IAB Online Advertising Expenditure Report by PWC found that Australian marketers spent approximately $2.9 billion on digital video advertising in 2021. It reflects a 48% increase from the previous year, the highest growth rate since 2016.
“Video and photography create a lasting impression that sets brands apart in a competitive market. With the right funding, businesses can elevate marketing efforts and ultimately achieve business growth through impactful videos and stunning photography,” says marketing strategist and start-up business loan provider Shane Perry of Max Funding—one of Australia’s leading funding facilitators.
From social media platforms to websites and marketing materials, visuals play a crucial role in capturing the attention of your target audience and conveying your brand’s message effectively. Here are six ways video and photography can elevate your brand:
1. Visual Storytelling
You can create a deep emotional connection with your audience through compelling visual storytelling. Whether showcasing your brand’s journey or introducing your team, videos and photos allow you to convey complex ideas and evoke emotions in a way that text alone cannot match.
2. Building Brand Identity
Every successful brand has a unique identity that sets it apart from the competition. Investing in video and photography enables you to build and reinforce your brand identity effectively. Using specific visual elements, colours, and styles creates a cohesive and recognisable brand image, fostering trust and loyalty.
3. Engaging Content
Engaging content captures and retains the audience’s attention. Videos and photos can capture the brand essence and message within seconds and are likely to be shared on social media sites, boosting brand exposure and reach.
4. Boosting Website Traffic
Adding videos and high-quality images to your website can significantly boost traffic and improve search engine rankings. Search engines love visual content, and websites with engaging videos and photos rank higher in search results. Increased traffic means more opportunities for potential customers to discover your brand and explore your products or services.
5. Demonstrating Product/Service Value
The value and functionality of a new product or service are better through visuals. You can highlight the advantages of your offerings with product videos, tutorials, or before-and-after pictures, helping clients better comprehend your product or service.
6. Social Media Marketing
Videos and photos are highly shareable and can quickly go viral, leading to a surge in brand exposure. Incorporating visual content into your social media campaigns can lead to higher user engagement, increased followers, and more conversions for your business.
Visualise Success And Elevate Your Brand With Screech Productions
The ability to tell engaging stories, build a strong brand identity, and capture attention in a visual-centric world makes video and photography essential tools in the marketing arsenal. By integrating compelling visual elements, you can effectively communicate your brand’s message, connect with your audience, and stand out from the competition!
Screech is a Sydney-based team of reliable and enthusiastic professionals with a reputation for exceeding customer expectations. With some of Australia’s most recognisable brands, including Mitsubishi Electric, Fox Sports Australia, Channel 9, Westcon Group, Rent A Space, and ACMA, we take pride in delivering high-quality film and video content with daring and energising results.
Contact us at screech.com.au for more information and get to know Screech Productions—one of Australia’s top digital production and creative consultancy providers.
