Drone photography and videography may have a significant influence in various fields, but arguably none more so than in the real estate industry.
“Aerial videography in real estate listings has exploded in recent years and resulted in some authentic beneficial results. To put it another way, real estate professionals that employ drone photography or videography sell more properties and generate more revenue,” connotes Property Registry’s land title search specialist.
With that said, let’s have a deeper dive into how you can use aerial videography to level up your real estate business. But first, here’s the latest housing market trends to look out for.
A Look at The NSW, Sydney’s Housing Market Trends
According to a recent Corelogic’s housing market update for December 2021, housing values continued to rise. Also, Australian housing values were 1.3% higher in November 2021, marking the 14th consecutive month when the national home value index recorded positive growth.
Moreover, the November update takes national housing values 22.2% higher over the past 12 months adding approximately $ 126 700 to the median value of Australian homes.
Across Sydney and Melbourne, however, stock levels have become far more normalized in recent weeks, with Sydney’s total listing numbers sitting 3% below the five-year average.
As listings rise, we also see a subtle softening in vendor metrics, such as the median number of days it takes to sell a property and auction clearance rates. Capital city homes show a median market of 25 days up compared with the recent low of just 21 days.
Furthermore, houses are no longer outperforming units as substantially earlier this year. Houses continued to record a higher growth rate than units; however, the quarterly growth rate is now the narrowest since October last year, with 1.6 percentage points between the two broad housing types.
In Sydney, where the gap between house and unit values is the widest, a house now costs $ 523 000 more on average than a unit with such a large value gap opening up between the broad housing types. It’s no wonder we see demand gradually.
More notably, across the regional areas of Australia, where the monthly pace of capital gains has accelerated over the past three months, housing values are up by 2.2% in November. Regional Tasmania and New South Wales have been the standouts from a capital growth perspective.
The Many Benefits Of Drone Photography
Given these real estate market trends, it’s impossible to overstate the significance of generating leads and capturing the interest of an increasingly technologically dependent consumer. Thus, leveraging aerial videography to help market your listings is a wise move. Below are the ways how aerial videography can help you boost your listing.
Link to Brand Marketing
To be successful in real estate, you must first create a brand and ensure that it is carried through every element of your business, from land title search, property listings, marketing campaigns to the appearance and design of your website.
Aerial videography and photography can help you align your brand marketing and real estate business goals by providing your website and listings with a distinct style that buyers will appreciate right away.
Show Off A Scenic Property
Your property listing has a stunning natural environment, surrounding trees, and a beachfront front. It can be an excellent selling asset, but ordinary photography or videography restricted reach makes it almost hard to accentuate that feature.
Aerial videography and photography provides a considerably broader view allowing you to show off a property’s entire surroundings and increase prospects’ interest.
Showcase The Locality
Location is one of the most critical selling aspects of real estate. Although the property itself is vital, a wonderful neighbourhood with outstanding schools, plenty of shops, recreation, and other amenities can make a significant difference. Most buyers are keen on the community as they are on the property itself, but highlighting this in a standard listing may be challenging.
Aerial photography and videography can help you expand your horizons and present potential purchasers with what a location has to offer.
Highlight Different Perspectives
Allowing prospective buyers to experience the property in various distinct, interesting ways is another crucial aspect of selling a piece of real estate.
Aerial photography and videography can help you approach a specific part of the house from a whole different viewpoint, whether it’s a particular feature you want to highlight or a view you believe complements it better. It could boost your listing well above ordinary and make it more interesting.
Count On The Professionals To Do Your Aerial Videography Right
While it is possible to DIY your aerial images or video footage, you don’t want to take any risks when it comes to growing your real estate business. Using the skills of a professional aerial photographer/videographer can help you get consistently high-quality results.
Screech Productions knows this all too well, which is why we provide a choice of picture and video packages at affordable pricing. On top of that, we put our talents and expertise to help you take your property listing to a whole new level.
