A decade ago, a corporate video was considered a luxury. Today, it’s already an integral part of any marketing strategy, whether you’re running a small local shop or a large enterprise.
However, some people still hold back on corporate video production because of the following misconceptions:
- Videos are costly
- Requires intricate production
- Hard to get right
- May not return your investment
In this article, we will de-mystify professional video production and understand the advantages of video marketing.
MOST CONSUMERS PREFER VIDEO TO OBTAIN CONTENT
Video is a convenient and straightforward way to deliver information to consumers. The information is absorbed much faster through video than when it is delivered through text. And because the information is in the form of images, it tends to stay longer in the head. The most plausible reason for this is because the human brain can process visuals 60,000 times faster than text.
SEARCH ENGINES FAVOUR VIDEO CONTENT
Consumers consider videos are valuable sources of information because they are easier to understand. As a result, search engines tend to rank quality videos better. Have you ever wondered why videos also show up along standard pages when searching on Google, Bing, or Yahoo?
According to data, a website that contains videos has more chances to be displayed on the first page results. Videos extend the stay of consumers on a website. For Google, that means your content is helpful to consumers, and they reward you with good rankings.
VIDEOS ARE SHARED MORE ON SOCIAL MEDIA
Videos deliver information in an extremely absorbable manner, which means they’re easy to share.
Social media offers a chance for massive exposure through videos. With just a few shares, a video can reach thousands. And did you know 93% of brands earned a new customer because of a video shared on social media?
Additionally, videos are easier to consume when you’re using a mobile device. Have you tried reading lengthy content on your phone? It’s a bit exhausting, right? Considering that most people use mobile when browsing the internet, you’d want to have a mobile-friendly strategy.
CREATIVE BRAND AWARENESS
“A video production combines visuals and audio elements to create a real-life experience. This means that a video can help the consumers understand what your product is all about, even if they’ve never seen it. You can use include other images or sounds to make the video more memorable to the consumers. The opportunities are nearly limitless, making video marketing a powerful strategy.”, explains Christian Green, a content strategist for Write Fuel.
VIDEOS CAN BE USED AGAIN AND AGAIN.
One of the best things about corporate videos is that you can recycle them. You can re-edit it to convey an entirely different message or cut it into shorter clips for other purposes.
Now that you know the benefits of video marketing, you’re probably excited about corporate video production.
Screech Productions is made up of passionate professionals who are dedicated to creating superior video content. Get in touch with us today, and let’s plan your next move.
