You’ve been thinking of developing a content marketing program. As you did your research, you will come across the term, “Content is King”. However, we could agree more that “Fresh Content is King.”
Head of online marketing and SEO experts at Twixxers emphasise the importance of fresh content for their clients. Spencer Pearce says, “Fresh content is imperative in a marketing campaign. While the revised or repurposed contents may not be true with everyone, the benefits of publishing fresh content on websites and SEO are worth considering.”
If you’re torn between creating fresh content or repurposing your old ones, here are the five reasons why fresh content is critical for your website and SEO:
More Content Equals More Keywords
When you post new content on your website, you add more keywords. Include unique keywords or phrases that you’d like to rank online to tell search engines that you’re related to those search terms. Each word you put on your website gives a chance to be seen whenever someone searches for that word online.
Google Loves Updates!
Organic site visits means that your content is relevant to searches. If you don’t update your site, it will become stale. As a result, search engines will de-prioritize your site’s ranking because they classify your content as outdated—and therefore, irrelevant and less helpful to readers. This might sound tiresome, but did you know that content marketing generate 3 times more leads than traditional marketing?
SEO Impact: Search Engines Constantly Seek Out and Index New Content
Major search engines depend on web crawlers for finding and indexing any new shared content.
As more content from the same site is indexed, its ranking improves and it becomes more visible on search engine results. Take note that your ranking affects the number pf potential readers. Note that those all-too-important rankings are continuously updated through the indexing process.
In updating your website with fresh content, you’ll also have higher chances of converting your new visitors to customers.
Keeps Your Audience Updated
Suppose you’re running a business that provides certain services or products. Posting fresh content on your website can increase your site traffic and sales. Write about your new offerings, updates about brand policies, new initiatives.etc. Sharing tips and tricks is also an effective way to draw audience. The more information you give to your customers, the easier it will be to make decisions. Remember that 70% of customers prefer to learn about a company through custom content rather than advertisements.
Increases Your Authority
All websites aspire to become the industry’s “authority” in the eyes of Google. The dominant strategy to become a site of authority is to stick to world hard on creating valuable content. The more meaningful content you publish, the greater authority your website enjoys.
Should You Still Recycle Content?
By regularly posting new and informative ones, you’re providing helpful information and solidifying your online presence. It also gives the impression that you’re reliable, trustworthy, organised, and competitive.
Worry not where to find inspiration for fresh content. Screech Productions understands your needs, and we’re here to help!
Website content shouldn’t be limited to text only, especially because people are expected to spend 100 minutes per day watching online videos in 2021. Contact us now and don’t miss out on this opportunity.
